About The Program

The clinic marketing program, A Competitive Edge, is a strategic partnership designed to drive business, track progress and enhance brand equity.

Spurred by excellent results, the number of clinics in Canada and the U.S. offering therapeutic laser treatment continues to grow every year while existing laser clinicians are feeling the pressure and losing business. Theralase is tilting the scales by offering you an essential marketing toolkit, A Competitive Edge, created from 15 years of marketing intelligence.

Our turnkey program automates the critical components of therapeutic laser marketing. Whether you are an industry freshman or a savant business owner, A Competitive Edge will boost your profits and make your business a savvy marketeer.

What You Get

Business Opportunities:
A Competitive Edge encompasses a number of marketing tools and strategies proven to increase revenue:

1. Brand Equity Optimization
2. Web Marketing
3. Direct Marketing
4. Client Tracking and Analysis
5. Customer Retention (VOC Programs)
6. Theralase Lead Sharing

The following tangibles are included in the A Competitive Edge package:

Professional Website and Hosting

Our practitioner marketing program, A Competitive Edge, will equip your business with a professionally designed website and free reliable web hosting. A website, in many instances, is the first point of contact between you and your patient. Rule of thumb states that a first impression is a lasting impression and with this logic in mind, it is very important for all business to invest in a professional website.

Note: Problem free transitioning of your existing website to a Theralase professional web package can be completed with minimal effort on your part.

Online Marketing and SEO

The Theralase web marketing team performs a number of ongoing services helping boost traffic to your website. Our goal is to utilize Theralase proprietary techniques to help you climb the search engine ranks and to ensure your website is accessible on a number of popular business directories. Additional Online Marketing programs are available at a small cost to the customer.

Client Tracking and Analysis

The most overlooked aspect of marketing is the collection and interpretation of customer data.  Businesses who collect data may not have the necessary savants to leverage such data as a competitive edge.  The Theralase marketing team has automated the data collection process and provide you with simple reporting system that shows the trends and growth of your business.

Direct Marketing

After years of successful direct marketing campaigns, we now understand the significance direct marketing has on customer rentention. Theralase provides you with a personalized newsletter mailing service to help you better communicate with your patients and build stronger retention. Additional direct marketing campaigns can be requested at a small cost to the customer.

The Lead Sharing Program

A Competitive Edge subscribers will have access to patient leads generated by Theralase marketing efforts. Theralase corporate receives a myriad of inquiries generated by our marketing efforts, and as a value added service we pass our prospects along to you.  Our aggressive marketing efforts and 15 years of industry exposure is sure to generate additional business for your clinic.

Essential Promotional Materials

Theralase provides you with a number of essential materials to promote your Theralase Laser. Tangibles include: personalized brochures, posters, educational DVDs, promotional items and new media developed by Theralase.

Ongoing Marketing Support

The Theralase marketing team has set up a number of convenient ways for you to obtain knowledge and speak to our team. Our private community offers blogs, forums, and interactive resources enabling A Competitive Edge subscribers to share best practices and gain insight through other members.